Part of Data & Insights (The Senses) | Customers
Using real behaviour data to see how customers discover, choose, buy, and stay, or leave. This includes website and app analytics, CRM patterns, customer service contacts, and repeat purchase behaviour.
It shows where customers drop off, what drives repeat, and which channels really perform. It connects promotion and distribution decisions to actual outcomes.
Related terms: Customer Research, Pricing Research, Environmental Scanning
Back to: Data & Insights Glossary | Full Glossary