Part of Data & Insights (The Senses) | Competition
A structured review of how competitors win business in practice. Including their product range, pricing tiers, packaging, promotions, bundles, guarantees, and service levels.
It prevents you from competing with a made-up version of the market. It also highlights where you are overpriced, under-featured, or simply hard to choose.
Related terms: Distribution Intelligence, Brand Intelligence, Environmental Scanning
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