Part of Data & Insights (The Senses) | Channels & Partnerships
Measuring how advertising performs within platforms and partner ecosystems, using methods that go beyond clicks. This might include lift studies, controlled tests, and comparing exposed vs not exposed audiences where possible.
Platform reporting often over-credits itself. This keeps promotion investment honest, especially in walled gardens and retail media.
Related terms: Channel Scorecards, Tech Capability, Environmental Scanning
Back to: Data & Insights Glossary | Full Glossary