The Anatomy of Marketing (AoM) is designed to be open, accessible, and widely used.
It is structured to support broad adoption while maintaining consistency in how the methodology is applied. Individuals and organisations can engage with the AoM at different levels, from accessing free core materials through to company-wide adoption and training.
For details on certification pathways, see Certification & Training.
Access to AoM materials begins with free registration. This provides access to the latest models, frameworks, and glossary, while establishing a shared standard for usage, attribution, and version control. Registered users receive updates as the AoM evolves, including quarterly releases.
A valid email and organisation name are required.
Registered users can become certified by completing accredited AoM courses, either online or as part of a recognised corporate training program.
You can explore official courses at AoM Training.
Agencies can formalise their use of the AoM through an Agency Partner Licence. This licence enables agencies to apply the AoM within their client work while maintaining alignment with the methodology.
Agency Partner Benefits:
Agency Partner Requirements:
Pricing:
Training providers can apply to become licensed AoM Training Partners. This licence enables organisations to deliver AoM-aligned training and issue recognised certifications.
Training Partner Benefits:
All Training Partners are approved through an application process to ensure consistency in how the AoM is taught and applied.
See also: Certification & Training | Governance & Versioning | Resources | About AoM