Visual Identity
Definition
The visual building blocks your brand uses to be recognised. It defines elements such as logo, typography, colour, layout logic, imagery style, and distinctive assets that designers and AI use to create new work.
Why it matters
Without clear visual building blocks, design becomes inconsistent and harder to recognise. Strong visual foundations build memory and connect work across touchpoints.
How it connects
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The framework
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Inputs & outputs
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Examples
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Common pitfalls
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Further reading
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