Perceptual Positioning Maps
Definition
A visual tool that shows how your brand is perceived relative to competitors across appropriate chosen axes of value. These dimensions are typically attributes customers use to compare and choose between options, such as price, quality, innovation, or service. It maps perception, not intention, helping you see where your brand currently sits in the market.
Why it matters
There is often a gap between how a company wants to be positioned and how it is actually perceived. Perceptual maps expose that gap. They provide evidence to support positioning decisions and help identify overcrowded spaces, open territory, and competitive risks.
How it connects
This section is being drafted by the maintainers. Editors with content for "How it connects" can contribute via /admin (Phase 5+).
The framework
This section is being drafted by the maintainers. Editors with content for "The framework" can contribute via /admin (Phase 5+).
Inputs & outputs
This section is being drafted by the maintainers. Editors with content for "Inputs & outputs" can contribute via /admin (Phase 5+).
Examples
This section is being drafted by the maintainers. Editors with content for "Examples" can contribute via /admin (Phase 5+).
Common pitfalls
This section is being drafted by the maintainers. Editors with content for "Common pitfalls" can contribute via /admin (Phase 5+).
Further reading
This section is being drafted by the maintainers. Editors with content for "Further reading" can contribute via /admin (Phase 5+).