Where to Play
Definition​
The clear definition of where your organisation chooses to compete. This includes the specific markets, customer groups, categories, geographies, and contexts you will focus on, and just as importantly, where you will not compete.
Why it matters​
Strategy requires trade offs. Without defined boundaries, effort spreads thin and resources are wasted. Clear choices concentrate investment where you have a realistic opportunity to win.
How it connects​
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The framework​
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Inputs & outputs​
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Examples​
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Common pitfalls​
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Further reading​
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