Part of Execution (The Body) | Promotion (Content)
A defined idea that shapes a specific marketing push over a set period. For example, a seasonal promotion, a product launch theme, a brand awareness drive, or a limited-time offer campaign.
Campaigns concentrate effort. They align teams around a focused objective and prevent activity from becoming scattered or reactive.
Related terms: Paid Content, Earned Content, Product/Service Roadmap
Back to: Execution Glossary | Full Glossary