🔵 Execution | The Body
Plan and deliver across the entire marketing mix
What are we offering?
- Product/Service Roadmap -- A delivery plan that outlines how your products or services will evolve over time, including priorities, releases, and improvements.
- Product/Service Design & Development -- The process of designing, testing, and building products or services that align with your roadmap, meet customer needs and deliver on your value proposition.
How do we capture value?
- Price Model -- The logic behind how your company charges for and captures value.
- Pricing Plan -- The specific price points, tiers, discounts, and terms used to apply the price model in market.
How do customers access what we offer?
- Distribution Model -- The strategic approach to how customers access and purchase your product or service.
- Distribution Plan -- The rollout plan for putting your distribution model into practice.
What content communicates our value?
- Creative Campaign Concept(s) -- A defined idea that shapes a specific marketing push over a set period.
- Paid Content -- Content created to be placed in paid media to access an audience.
- Earned Content -- Content that earns the right to access someone else’s audience.
- Shared Content -- Content published on third-party platforms where audiences can interact, comment, and share.
- Owned Content -- Content published through wholly controlled company channels.
Where do we access our audience?
- Media Plan (GTM) -- The plan outlining which paid, earned, shared, and owned channels will be used to access specific audiences for a launch or initiative.
- Paid Channels -- Paying a media publisher to access an audience.
- Earned Channels -- Earning the right to access someone else’s audience.
- Shared Channels -- Accessing an audience via a third-party controlled platform or partnership.
- Owned Channels -- Accessing an audience via a wholly controlled company channel.
Back to Full Glossary | About the Model