Part of Data & Insights (The Senses) | Context (Culture)
A simple “radar” of what people are paying attention to right now. Common sources include search trends, reviews, customer complaints, call-centre themes, and spikes in online conversation.
It gives early warning of shifts in needs, perceptions, and demand. It is not a perfect truth, but can provide a signal for further investigation.
Related terms: Environmental Scanning, Risk Watch, Competitive Audit
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