Part of Execution (The Body) | Place (Distribution)
The rollout plan for putting your distribution model into practice. This may include opening locations, onboarding partners, launching e-commerce, expanding into new regions, and setting up logistics.
Even the right distribution model fails without disciplined rollout. A clear plan ensures your product is available where and when customers expect it.
Related terms: Distribution Model, Product/Service Roadmap, Product/Service Design & Development
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