Part of Execution (The Body) | Promotion (Channels)
The plan outlining which paid, earned, shared, and owned channels will be used to access specific audiences for a launch or initiative. It defines budget, timing, sequencing, and channel mix.
Without coordination, channels operate in isolation. A clear plan ensures efforts work together toward the same objective.
Related terms: Paid Channels, Earned Channels, Product/Service Roadmap
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