Part of Company Strategy (The Brain) | What
The clear definition of where your organisation chooses to compete. This includes the specific markets, customer groups, categories, geographies, and contexts you will focus on, and just as importantly, where you will not compete.
Strategy requires trade offs. Without defined boundaries, effort spreads thin and resources are wasted. Clear choices concentrate investment where you have a realistic opportunity to win.
Related terms: How to Win, Core Capabilities, Purpose
Back to: Company Strategy Glossary | Full Glossary