🟠 Company Strategy | The Brain
Choose what you will and won't focus on to win in your chosen market(s)
Why does this organisation exist and what future is it trying to create?
- Purpose -- The shared belief that explains why your organisation exists beyond what it sells.
- Vision -- A clear description of what you aspire for your organisation to do or be.
- Mission -- The focused commitments that move the organisation toward its Vision.
- Values -- The observable standards for how people behave.
Where will the organisation compete and how will it win?
- Where to Play -- The clear definition of where your organisation chooses to compete.
- How to Win -- The defined source of competitive advantage you will build within the spaces you have chosen.
- Core Capabilities -- The critical organisational capabilities you must build and sustain to deliver your where and how choices.
How must the organisation be structured to deliver its strategy?
- Organisational Design (People + Tech) -- The mapping and structuring of roles, workflows, and enabling technology to support your strategy, including how people and AI systems work together.
- Brand Architecture Map -- A structured view of how brands, sub-brands, and offerings relate to one another within your organisation.
- Product/Service Map -- A clear overview of how your products and services fit within your broader brand architecture.
Back to Full Glossary | About the Model