Part of Company Strategy (The Brain) | Why
The observable standards for how people behave. They define how decisions are made and how people act, especially under pressure. All within the context of the other layers of the purpose, vision, and mission.
Values shape everyday behaviour at every touchpoint. When they are clear and lived, they protect culture, build trust, and create consistency as the organisation grows. When they are not observable, they become empty statements.
Related terms: Purpose, Vision, Where to Play
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