Distribution Model
Definition​
The strategic approach to how customers access and purchase your product or service. It defines your route to market, such as direct, retail, partner, or marketplace.
Why it matters​
Distribution choices affect reach, cost, margin, and customer experience. The wrong model can restrict growth or erode profitability.
How it connects​
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The framework​
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Inputs & outputs​
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Examples​
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Common pitfalls​
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Further reading​
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