Media Plan (GTM)
Definition​
The plan outlining which paid, earned, shared, and owned channels will be used to access specific audiences for a launch or initiative. It defines budget, timing, sequencing, and channel mix.
Why it matters​
Without coordination, channels operate in isolation. A clear plan ensures efforts work together toward the same objective.
How it connects​
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The framework​
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Inputs & outputs​
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Examples​
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Common pitfalls​
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Further reading​
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