Media Plan (GTM)
Definition
The plan outlining which paid, earned, shared, and owned channels will be used to access specific audiences for a launch or initiative. It defines budget, timing, sequencing, and channel mix.
Why it matters
Without coordination, channels operate in isolation. A clear plan ensures efforts work together toward the same objective.
How it connects
This section is being drafted by the maintainers. Editors with content for "How it connects" can contribute via /admin (Phase 5+).
The framework
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Inputs & outputs
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Examples
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Common pitfalls
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Further reading
This section is being drafted by the maintainers. Editors with content for "Further reading" can contribute via /admin (Phase 5+).