Owned Channels
Definition​
Accessing an audience via a wholly controlled company channel. Examples include your website, app, retail store, email database, packaging, or customer portal.
Why it matters​
They provide stability, control, and long-term audience equity.
How it connects​
This section is being drafted by the maintainers. Editors with content for "How it connects" can propose a draft.
The framework​
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Inputs & outputs​
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Examples​
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Common pitfalls​
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Further reading​
This section is being drafted by the maintainers. Editors with content for "Further reading" can propose a draft.