Behavioural Analytics
Definition
Using real behaviour data to see how customers discover, choose, buy, and stay, or leave. This includes website and app analytics, CRM patterns, customer service contacts, and repeat purchase behaviour.
Why it matters
It shows where customers drop off, what drives repeat, and which channels really perform. It connects promotion and distribution decisions to actual outcomes.
How it connects
This section is being drafted by the maintainers. Editors with content for "How it connects" can contribute via /admin (Phase 5+).
The framework
This section is being drafted by the maintainers. Editors with content for "The framework" can contribute via /admin (Phase 5+).
Inputs & outputs
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Examples
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Common pitfalls
This section is being drafted by the maintainers. Editors with content for "Common pitfalls" can contribute via /admin (Phase 5+).
Further reading
This section is being drafted by the maintainers. Editors with content for "Further reading" can contribute via /admin (Phase 5+).