Behavioural Analytics
Definition
Using real behaviour data to see how customers discover, choose, buy, and stay, or leave. This includes website and app analytics, CRM patterns, customer service contacts, and repeat purchase behaviour.
Why it matters
It shows where customers drop off, what drives repeat, and which channels really perform. It connects promotion and distribution decisions to actual outcomes.
How it connects
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The framework
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Inputs & outputs
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Examples
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Common pitfalls
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Further reading
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