Customer Research
Definition
Direct research to understand what customers do, why they do it, and what gets in the way. This includes interviews, observation, surveys, and usage studies.
Why it matters
It grounds all marketing decisions in how people actually decide, not how the business hopes they decide.
How it connects
This section is being drafted by the maintainers. Editors with content for "How it connects" can contribute via /admin (Phase 5+).
The framework
This section is being drafted by the maintainers. Editors with content for "The framework" can contribute via /admin (Phase 5+).
Inputs & outputs
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Examples
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Common pitfalls
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Further reading
This section is being drafted by the maintainers. Editors with content for "Further reading" can contribute via /admin (Phase 5+).