Demand Signals
Definition
A simple “radar” of what people are paying attention to right now. Common sources include search trends, reviews, customer complaints, call-centre themes, and spikes in online conversation.
Why it matters
It gives early warning of shifts in needs, perceptions, and demand. It is not a perfect truth, but can provide a signal for further investigation.
How it connects
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The framework
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Inputs & outputs
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Examples
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Common pitfalls
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Further reading
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