Environmental Scanning
Definition
A regular scan of what’s changing outside your business that could reshape demand or change the rules of the category. This includes regulation, economic pressure, new technology, and shifts in how the category is growing or shrinking.
Why it matters
It helps you spot change early, before it shows up in sales. It also stops strategy being built on last year’s conditions.
How it connects
This section is being drafted by the maintainers. Editors with content for "How it connects" can propose a draft.
The framework
This section is being drafted by the maintainers. Editors with content for "The framework" can propose a draft.
Inputs & outputs
This section is being drafted by the maintainers. Editors with content for "Inputs & outputs" can propose a draft.
Examples
This section is being drafted by the maintainers. Editors with content for "Examples" can propose a draft.
Common pitfalls
This section is being drafted by the maintainers. Editors with content for "Common pitfalls" can propose a draft.
Further reading
This section is being drafted by the maintainers. Editors with content for "Further reading" can propose a draft.